United Nations Office on Drugs and Crime, March 14, 2014
At the International Tourism Bourse (ITB) in Berlin last week, a new United Nations campaign was launched as part of an initiative aimed at dissuading tourists and travellers from driving demand for illicit products, including human trafficking. The campaign brings together the UN Office on Drugs and Crime, the World Tourism Organization and the UN Educational, Scientific and Cultural Organization, as well as private sector partners who will be promoting the messages to travellers across the globe.
The role of tourists in preventing human trafficking is undeniably important – particularly with regard to demand which is noted in the campaign messaging. So as to present a balanced perspective on the issues being faced, both forced labour and sexual exploitation are noted in the materials. On the former, tourists are encouraged to be aware of situations where people might be forced to work against their free will and to report it. On the latter, the actions of tourists are highlighted as is their responsibility in avoiding contributing to the problem of sexual exploitation, particularly involving children.